Key Features
The key features highlight how TRAVA supports solo travelers at every stage of their journey
Solo-Curated Swipe Discovery
Explore personalized recommendations for safe experiences through a simple swipe interface—swipe right to save to favourites, left to skip. Each option includes quick insights, safety details, and suggested itineraries to help you plan effortlessly.
Find & Join Travel Groups
This feature allows solo travelers to find and join like-minded travel groups based on interests, destinations, and timing, making trips more social, safe, and engaging while still maintaining flexibility and independence.
Groups Tab — Plan Together
The Groups tab lets solo travelers collaborate easily by joining or creating travel groups. Chat in real time, create polls to make quick decisions, and build a shared, editable itinerary—keeping everyone aligned while still allowing flexibility.
SOS For safety
The Safety Hub instantly shares live location, alerts emergency contacts, and provides quick access to local emergency support during travel.
Trava is a mobile app for hassle-free travel
planning tailored to Individual needs, including solo travelers and group travel
Problem
Traveling alone often feels unsafe and overwhelming due to lack of trusted companions, making planning and decision-making stressful.
Solution
TRAVA offers personalized recommendations, verified companion matching, safety features, and seamless planning tools to create safe, confident, and enjoyable solo travel experiences.
THEMES EMERGING FROM USER INTERVIEWS
INSIGHT 1
Solo travelers feel unsafe and uncertain in unfamiliar places.
INSIGHT 2
Planning alone feels overwhelming and time-consuming.
INSIGHT 3
Solo travelers are highly concerned about safety and trust.
INSIGHT 4
There is a need for transparency in expenses during group travel.
INSIGHT 5
Users are interested in finding trusted travel companions to share trips, reduce costs, and enhance safety and social experience.
User Persona
3 Personas
I created user personas to clearly represent the target audience, understand their goals, behaviors, and pain points, and ensure that design decisions were based on real user needs rather than assumptions.
Goals
Wants to travel independently with confidence, explore unique destinations, feel safe throughout the journey, and plan trips quickly and easily.
Pain Points
Feels unsafe in new places, struggles to find trusted companions, and gets overwhelmed by too many options and scattered planning tools.
Expectations
Wants a safe, reliable platform with verified companions, personalized recommendations, and simple all-in-one travel planning.
Decision Drivers
Prioritizes safety, trust, ease of use, and quick, personalized planning when choosing travel platforms.
Empathy Mapping
Empathy mapping helps uncover the real thoughts, emotions, and behaviors of users.
It reveals deeper pain points that are often overlooked in basic research.
This enables more informed, user-centered design decisions.
SAYS🙊
I need to feel safe, especially at night.
I don’t want to depend on others to travel.
I wish planning was quicker and easier.
I want freedom to explore at my own pace.
THINKS💭
Is this destination safe for solo travel?
Will I feel lonely during the trip?
Am I getting the best experience within my budget?
What if something goes wrong and I’m alone?
FEELS❤️🩹
Excited about independence and new experiences
Anxious about safety and unfamiliar environments
Empowered when navigating alone
Occasionally lonely or disconnected
HEARS🎧
Be careful, it’s risky to travel alone.
Travel influencers promoting solo trips
Friends suggesting group travel instead
Reviews and stories from other solo travelers
Design Process
I carefully planned each stage of the design process, from strategy and research to visual solutions, to ensure that every decision was purposeful and aligned with user needs and business goals.
User Flow
Information Architecture
User flow maps the step-by-step journey users take within the app, from discovering destinations to planning itineraries, joining groups, and completing travel-related tasks efficiently and smoothly.
Information architecture organizes app content, features, and navigation into a clear structure, helping users easily discover destinations, manage trips, coordinate groups, and access travel tools seamlessly.
