Mushk is a gentle pet bathing liquid soap created to make bath time calm and stress-free. Designed with care and safety at its core, Mushk uses skin-friendly formulations and soothing fragrances to nurture the bond between pets and their parents, offering reliable, comforting everyday pet care.
The mood board explores a calm and comforting visual direction inspired by water, foam, and natural light. Soft blue tones and gentle textures reflect cleanliness, safety, and emotional reassurance, while pet bathing imagery grounds the concept in real-life use. The overall mood supports a stress-free, caring bath-time experience for pets and their owners.
Once the visual direction was set, the next step was to refine and translate it into practical design choices. Key elements were drawn from the mood board to ensure the brand remained consistent, cohesive, and aligned with the intended emotional tone.
The typography was chosen to feel playful yet bold, complementing the brand’s expressive illustrations. Rounded letterforms enhance approachability, while balanced spacing ensures clarity across packaging, creating a friendly and memorable visual identity for the soap brand
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NOW - Light
